• Organizational structure

​An organizational structure defines how activities such as task allocation, coordination, and supervision are directed toward the achievement of organizational aims. Organizational structure affects organizational action and provides the foundation on which standard operating procedures and routines rest.

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• Internal/External Communication

Internal communications is the function responsible for effective communications among participants within an organization, External communication is the transmission of information between a business and another person or entity in the company's external environment.

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• Financial structure

​Capital structure in corporate finance is the way a corporation finances its assets through some combination of equity, debt, or hybrid securities.

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• Strategy execution

The strategy-to-execution process provides a structured approach to clarifying, communicating, implementing, and managing strategy. The goal of this process is to ensure the organization focuses on developing high-value capabilities and making investments that optimize value.

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• Brand strategy 

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.

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• Marketing strategy

The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:

(1) identification, selection and development of a product,

(2) determination of its price,

(3) selection of a distribution channel to reach the customer's place,

(4) development and implementation of a promotional strategy

 

Sales

​Sales are activities related to selling or the number of goods or services sold in a given targeted time period.